1. MOVING AHEAD ON THE SCIENCE OF ERGONOMICS
C&R has since its inception made furniture that is functional and comfortable. From the early 1980s, the Science of Management infusing
the multi-discipline of Organization and People Management, Human Psychology, Industrial engineering began to push the
Commercial Furniture Industry’s creativity and innovation to new horizons, challenging them to create more ergonomic furniture that would
enliven workplace environments, provide more comfort, functionality, convenience to optimize both manpower and space productivity.
2. OUR PURSUIT OF ERGONOMICS IS A STORY OF PUSH AND TUG.
An engineer from C&R R&D department recounted,
“New technology and knowledge were tugging at us. We devoted a lot of time and resource to learn, research, and to adapt the best practices
in this area , but initially the market did not accept it, as the cost were higher. We had to push them through continuous education.
We also devoted a lot of focus to cost management so that we can create ergonomic commercial furniture that are more affordable than those
from overseas.”
With the more affordable pricing, organizations including government offices, universities began to look into ergonomics. And the mass market
for ergonomic office furniture started in earnest. C&R takes pride that it is part of this movement.
“We see so many older workers having back pains, even spine injuries from poor seating and office designs that require them to bend and
stretch excessively. We will like to see all employees working within in ergonomically work spaces and furnishings. This will make them more
healthy, comfortable, health and more productive” says Alan Ng, who champions the company’s new product development
3. INTRODUCING ERGONOMIC FURNITURE TO MORE EMPLOYEES.
Intensive Cost Management, application of Lean Principles in managing our Manufacturing and Supply Chain have help C&R keep the cost of
ergonomic furniture affordable to allow for even small and medium size businesses to acquire them. C&R plant uses flexible manufacturing
system that enables us to shorten our production runs and effectively fill small orders. Plant workers are highly skilled craftsmen with extensive
experience in wood furniture. As a result, productivity levels are high and material wastage is minimal. The combination of a skilled,
motivated workforce with the latest technology have enhanced productivity to give us a price competitive advantage allowing us to make
Ergonomic Furniture affordable to More Employees. Today C&R not only serve major clients which includes the National University of Singapore,
Nanyang, Ngee Ann and Temasek Polytechnic, Shell Singapore, Keppel Land, but have a host of customers amongst
Small and Medium Size Businesses.
